BRANDING
Adaptable but Identifiable Product for Kandinsky.
To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses. And by introducing these illustrative elements to the logomark, Strictly found it’s voice.
Client
Shopper
Time
Apr 14, 2020
Key Findings
01. Basics
To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses.
02. Goals
To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard.
03. Problems
To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses.
04. Solutions
To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses.
